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‘Single to reside lifestyle toward fullest’

‘Single to reside lifestyle toward fullest’

An analysis off Tinder’s newest post campaign #singlenotsorry

Created in the 2012, Tinder is now typically the most popular matchmaking software globally, alone capable put “together more twenty six million compatibilities per day” (get that, Cupid). Maybe of the up coming launch of Facebook Relationship (into the 2020), Tinder wished to mark the region and has shielded Milan having billboards depicting ambitious comments such as I’m solitary to call home lives in order to the brand new fullest. A good provocative and you may rather suspicious content you to stimulated of numerous doubtful glances regarding passers-of the.

However, why must a matchmaking app celebrate identity being solitary? I asked it to help you a person who obviously knows much on the the topic, a whole lot to type a text about this. aria – , with 413 Tinder matches enjoys a pretty strong background and you may is a real specialist just who participated in crucial situations and you may initiatives on country.

Tinder’s #singlenotsorry campaign is the brand’s very first genuine around the globe strategy and aims to help you leverage this new negative judgment of being unmarried, seen notably less an option, however, as the an excellent “loser” condition. Away from my personal sense, Personally i think that this prejudice is still real time during the Italy. Whenever you are more 31 and still unmarried (eg myself), it probably happened you to a close relative questioned you “And how about your boyfriend?” (if you don’t even worse: “whenever are you going to find individuals and have paign’s examine inside Berlin come july 1st and i also remember saying to me personally “This can never ever get to Italy!”.